Assistant Sales and Operation Manager

Leadership and Team Management

• Lead and oversee the Cluster Sales Manager and Store Managers to ensure the successful execution
• of sales strategies and operational excellence.
• Provide strong leadership to retail teams, fostering a culture of performance, accountability, and
• customer-centricity.
• Conduct regular on-site visits and meetings with store management teams to assess performance,
• address challenges, and provide support.
• Work closely with the Human Resources team to recruit, train, and retain top talent within the retail
• team.
• Drive motivation and engagement initiatives to maintain high levels of staff morale and productivity.

Sales Performance & Growth

• Develop and implement sales strategies to drive revenue growth across all retail locations.
• Collaborate with the marketing team to create and execute in-store sales initiatives, promotions, and campaigns.
• Ensure all stores achieve and exceed key performance indicators (KPIs) such as conversion rates, average transaction value, and foot traffic.
• Monitor competitor activity and market trends to provide insights and recommendations for business development.
• Lead the sales planning process, including short-, mid-, and long-term strategies to ensure continuous business growth.
• Analyze sales performance data to identify trends, opportunities, and areas for improvement, and provide actionable recommendations to the management team.
• Work closely with the finance team to set, review, and adjust sales targets as necessary.

Business Expansion & Market Development

• Collaborate with senior management to identify and evaluate potential new retail locations for expansion.
• Conduct market research and feasibility studies for new business opportunities.
• Drive initiatives to enhance customer engagement and loyalty through exceptional service and exclusive shopping experiences.
• Partner with internal teams to develop brand activation strategies, ensuring alignment with brand positioning.

Forecasting, Planning & Budgeting

• Work closely with the marketing and supply chain teams to forecast sales and inventory needs based on historical data and market trends.
• Manage sales forecasts, budgets, and expenses to align with financial goals and targets.
• Develop strategic action plans to mitigate potential risks that could impact sales and profitability.

REQUIREMENTS

• Bachelors Degree in Business Administration, Retail Management, Marketing, or related field.
• Minimum 4 to 6 years of relevant retail experience, with at least 3 years in a managerial or multi-store leadership role.
• Proven experience in luxury retail, beauty, cosmetics, or fragrance industry is highly preferred.
• Demonstrated success in driving sales growth and managing operational efficiency in a multi-store environment.
• Strong leadership skills with the ability to inspire and manage diverse retail teams.
• Experience managing Store Managers or similar leadership roles across multiple locations.
• Ability to motivate teams, resolve conflicts, and maintain high employee morale.
• Exceptional understanding of retail KPIs, including conversion rate, ATV, UPT, and sales per square foot.
  Analytical thinker with strong ability to interpret sales data, identify trends, and create action plans.
• Track record of successfully developing and executing sales strategies to achieve aggressive sales targets.
• Proven ability to streamline store operations, improve SOPs, and implement operational best practices.
• Excellent verbal and written communication skills in English and Bahasa Malaysia. Mandarin is a plus.
• Hands-on experience in developing training programs, onboarding, and upskilling retail staff.
• Agile and adaptable to a fast-paced, multi-tasking, and ever-evolving retail environment.
• Willingness to travel to retail locations and perform hands-on involvement on the ground as needed.