Recruitment - Job Description: Brand Marketing Executive
Location: Kuala Lumpur, Malaysia, On-site
Department: Marketing
Reports To: Brand Manager / Head of Marketing, Continuum Hospitality Group
Experience: Minimum 2-3 years in Marketing, preferably in F&B, Hospitality, or Luxury Brands.
About the Role
The Brand Marketing Executive is a crucial hands-on role responsible for the day-to-day tactical execution and support for a portfolio of 2 to 4 assigned brands across dining and nightlife concepts. Working closely with the Brand Manager and Head of Marketing, this role focuses on translating strategy into execution, managing digital channels, coordinating assets, and ensuring seamless promotion implementation.
Key Responsibilities
Campaign Execution & Channel Management
End-to-End Campaign Management: Assist in the planning, development, and execution of campaigns, promotions, and seasonal events for the assigned brand portfolio.
Digital Mastery: Oversee social media accounts (posting, scheduling, community management/customer service), content strategy, and digital assets for the assigned brands.
Liaison: Act as the main point of contact for external suppliers and vendors, managing relationships and deliverables for promotions and printing materials.
Data Analysis: Assist in analyzing campaign performance and social media metrics to provide actionable insights for optimization.
Content & Event Support
Content Creation Support: Work with the in-house Designer/Agency to coordinate the creation and delivery of marketing collaterals, visuals, and content.
Event/Project Management: Manage logistical aspects of in-store promotions, media tasting events, and nightlife activations, ensuring all materials (menus, displays, PR kits) are delivered on time.
Budget Management Support: Assist the Brand Manager in managing the marketing budget and tracking costs/COGS for promotional items.
Professionalism & Accountability (Ownership Mandate)
Ownership and Proactiveness: Own assigned tasks and deadlines. Be proactive in offering support, suggesting campaign improvements, and taking the initiative to move tasks forward.
Communication & Deadlines: Ensure all communication channels are utilized properly. Ensure execution tasks are completed on deadline and provide solid, proper actionable updates to the reporting manager.
Reporting: Assist the Brand Manager in preparing campaign recaps and updates for WIP meetings.
Responsiveness: Be responsive during working hours, acknowledging that you are a key executor whose timely response is critical to team delivery.
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