Hup Seng

Information about Hup Seng

Hup Seng Industries, founded in 1958, is one of Malaysia’s leading manufacturers of biscuits and confectionery products. The company is best known for its flagship product, the “Cap Ping Pong” cream crackers, which have become a staple in households across the region. Over the years, Hup Seng has expanded its product range to include a variety of biscuits, cookies, and other snacks, catering to both local and global markets.

With a strong commitment to quality, Hup Seng ensures that ours products meet the highest standards by adhering to various certifications such as ISO and HACCP. The company operates several manufacturing plants in Malaysia and has developed a robust distribution network to serve domestic and international customers. Ours dedication to innovation and customer satisfaction has helped the company build a lasting reputation both in Malaysia and abroad.

Working at Hup Seng means being part of a company that values quality, integrity, and continuous growth. The company fosters an environment where employees are encouraged to contribute to its success and are supported in their professional development. As Hup Seng continues to grow and modernize, it remains focused on maintaining its legacy as a trusted name in the food industry.