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E-Commerce & Digital Marketing Executive/Assistant

Apply now for a Full Time Advertising Manager position to Hatfield Thistle in Bukit Mertajam, Penang, Malaysia.
RM3,000 - RM3,500 /monthly
About Job
Job Position - Advertising Manager
Job Area - E-commerce
Industry - Food and Beverage
Job Type - Full Time , Part Time
Open positions - 1
Job Location - Bukit Mertajam
Address - Taman Industri Teguh , 14000
Company - Hatfield Thistle
Posted - 3 months ago
Benefits
Benefits - INSURANCE
Requirement
Degree Type - Marketing
Experience - 3–5 years (Mid-Level)
Language - zh
Language - en
Skills - Strategic Planning
Skills - Business Analysis
Skills - Operations Management
Skills - Brand Management
Skills - HTML
Skills - CSS
Skills - Cybersecurity
Skills - SEO
Skills - WordPress
Description

Key Responsibilities

SEO & Content

  • Develop and execute SEO strategies to grow organic traffic and rankings
  • Write and edit SEO-friendly content aligned with Google Helpful Content & E-E-A-T principles
  • Conduct keyword research, competitor analysis, and site audits using GA, GSC
  • Optimise metadata, headers, URLs, images (names, sizes, alt text), and ensure fast load speeds
  • Stay current on SEO trends, algorithm updates, SGE, and AI-driven search

CMS & Website (Shopify / WordPress)

  • Manage and update content, collections, and product listings (titles, pricing, images, descriptions)
  • Check websites regularly for errors, broken links, or technical issues and flag for fixes
  • Manage promotions (discount codes, bundles, seasonal offers)
  • Monitor Shopify KPIs (conversion rate, AOV, refunds/returns) and provide insights
  • Support SEO migrations (301 redirects, internal links, 404 checks, post-launch audits)

SEM & Paid Media

  • Plan, manage, and optimise Google Ads campaigns across Search, Display, Shopping, and Performance Max
  • Monitor and report on CTR, CPC, ROAS, and conversions

Amazon & Marketplaces

  • Maintain and optimise Amazon product listings (titles, keywords, imagery, A+ content)
  • Place and manage Amazon Ads campaigns to drive sales and visibility
  • Report on key marketplace metrics (sales, spend, rankings, ACOS/ROAS)
  • Support new product launches and identify growth opportunities

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