E-Commerce & Digital Marketing Executive/Assistant

Key Responsibilities

SEO & Content

• Develop and execute SEO strategies to grow organic traffic and rankings
• Write and edit SEO-friendly content aligned with Google Helpful Content & E-E-A-T principles
• Conduct keyword research, competitor analysis, and site audits using GA, GSC
• Optimise metadata, headers, URLs, images (names, sizes, alt text), and ensure fast load speeds
• Stay current on SEO trends, algorithm updates, SGE, and AI-driven search

CMS & Website (Shopify / WordPress)

• Manage and update content, collections, and product listings (titles, pricing, images, descriptions)
• Check websites regularly for errors, broken links, or technical issues and flag for fixes
• Manage promotions (discount codes, bundles, seasonal offers)
• Monitor Shopify KPIs (conversion rate, AOV, refunds/returns) and provide insights
• Support SEO migrations (301 redirects, internal links, 404 checks, post-launch audits)

SEM & Paid Media

• Plan, manage, and optimise Google Ads campaigns across Search, Display, Shopping, and Performance Max
• Monitor and report on CTR, CPC, ROAS, and conversions

Amazon & Marketplaces

• Maintain and optimise Amazon product listings (titles, keywords, imagery, A+ content)
• Place and manage Amazon Ads campaigns to drive sales and visibility
• Report on key marketplace metrics (sales, spend, rankings, ACOS/ROAS)

• Support new product launches and identify growth opportunities