Social Media Manager & Market Expansion Lead

Growth & Partnerships Lead (Social + Malaysia Expansion)

SavvyMamaSG is a fast-growing, founder-led brand curating practical, thoughtfully chosen essentials for modern parents.
We’re deeply loved by our community in Singapore — and now we’re ready to scale beyond Singapore.

We’re looking for a high-ownership growth partner to help us grow audience, demand, and retail presence, especially through TikTok, Xiaohongshu (小红书), and strategic partnerships.

This is not a “post and report” role.
This is for someone who wants to build, test, move fast — and grow with the brand.

What You’ll Own

You won’t just “post content.”
You’ll tell relatable stories that turn attention into growth.

Social Growth (TikTok, Xiaohongshu, IG)

• Plan and execute short-form content for TikTok & Xiaohongshu (with some IG)

• Adapt existing IG content into platform-native TT & XHS formats

• Spot trends early and turn them into simple, high-performing posts

• Work closely with founder-led content (real voice, stories, products — not influencer-heavy)

• Track what works and double down:
  views → saves → DMs → sales

Malaysia Market Growth

• Grow brand awareness and demand in Malaysia (Shopee, KL, JB focus)

• Identify and approach:

  • Baby & kids retailers

  • Concept stores

  • Family lifestyle stores

• Help test pop-ups, wholesale, or distribution opportunities

Partnerships & Community

• Reach out to:

  • Parent communities

  • Micro-creators

  • Retail partners

• Build trust-first relationships that can scale over time

Who This Is For

This role is for you if:

• You understand parents
  (you are one — or you deeply get the mindset)

• You’re comfortable switching between content, outreach, and ops

• You enjoy DMs, follow-ups, and real conversations

• You’re resourceful, proactive, and don’t wait for instructions

• You think like a founder, not an employee

Strong preference:

• Malaysia-based or Malaysia-connected candidates

• Bilingual English / Mandarin is a big plus

This Role Is NOT For You If

• You need step-by-step instructions for everything

• You’re uncomfortable reaching out to people or retailers

• You want a fixed 9–6 job with zero ambiguity

Work Arrangement

• Remote / flexible

• Project-based or part-time to start (with room to grow)

• Performance-linked incentives possible (bonuses / commissions)