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About me

I started my career with a Diploma in Mass Communications from KDU, where I built a foundation in media, communication, and content creation. My first role in sales and marketing at mm2 Entertainment gave me hands-on exposure to media production, campaigns, and client management.


 

In 2010, I joined FLE (M) Sdn Bhd and grew into the role of Head of Localization, where I spent over 13 years leading multicultural teams, managing international projects, and driving market expansion through content adaptation. Along the way, I also took on roles in compliance, ensuring ISO standards were met, and in marketing communications, aligning localized content with business goals.


 

What I’ve become really good at is bridging cultures, languages, and business objectives — ensuring that products, services, and messages are both globally consistent and locally relevant.


 

Today, I am looking to transition into broader roles in media, communications, or professional services, where I can apply my project leadership, compliance knowledge, and communication expertise to help organizations grow and connect with diverse audiences.

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My Career Timeline

22
Localization Leader at FLE (M) SDN BHD
16 Aug 2010 - 16 Jul 2023 - 12 years and 11 months
Localization Head
FLE (M) Sdn Bhd, Selangor, Malaysia | Aug 2010 – July 2023
• Directed end-to-end localization projects for software and publishing clients, ensuring cultural accuracy, linguistic quality, and on-time delivery across multiple markets.
• Led a multicultural team of translators and coordinators, improving productivity by 30% through structured training and workflow enhancements.
• Implemented localization strategies that expanded international market reach, contributing to a 15% increase in customer base.
• Oversaw vendor selection and management, establishing quality partnerships that improved translation consistency and reduced costs.
• Spearheaded quality assurance processes, achieving a 95% client satisfaction rate and consistent positive feedback.
• Streamlined processes, reducing turnaround times by 25% and boosting overall efficiency by 20%.
• Collaborated with cross-functional departments, bridging technical, compliance, and business needs to support global launches.
19
Mass communication at KDU
16 Aug 2007 - 16 Aug 2009 - 2 years and 1 day
Diploma in Mass Communications (2007 – 2009)
KDU College, Malaysia | CGPA: 2.91 / 4.0
• Gained a strong foundation in journalism, media studies, public relations, and marketing communications.
• Developed practical skills in content creation, campaign planning, and cross-cultural communication, which became essential in managing international projects.
• Acquired presentation, research, and media analysis skills, supporting future roles in compliance and strategic communication.
• Built the groundwork for a 13-year career in localization, project management, and global communications leadership
Entered life with no experience
12 Feb 1988
The journey officially began