Supported international market access initiatives for 250+ Malaysian technology companies expanding into East and North African markets. Identified and engaged strategic ecosystem partners including system integrators, government stakeholders, regulators, and digital economy enablers to strengthen international business opportunities. Curated and coordinated B2B business matching sessions between Malaysian tech companies and overseas partners to facilitate strategic collaborations and export opportunities. Conducted market research and ecosystem analysis across African markets to align Malaysian technology capabilities with sector demand and business opportunities. Built and maintained stakeholder relationships with high commissions, government agencies, and private sector partners to strengthen regional ecosystem collaboration. Coordinated overseas trade missions and business events across Nairobi, Dar es Salaam, Casablanca, Marrakech, and Rabat to increase visibility for Malaysian digital exporters. Provided ongoing advisory, engagement, and export facilitation support to strengthen long-term relationships with Malaysian tech companies. Led digital marketing coordination for international market initiatives, including campaign planning, promotional activities, and stakeholder engagement strategies. Developed and distributed EDM campaigns and email marketing materials to promote trade missions, international programs, and Malaysian digital capabilities. Designed marketing collateral, presentation decks, and event communication materials using Canva in alignment with organizational branding. Supported ecosystem visibility and engagement through integrated online and offline promotional activities.

Managed ecosystem engagement initiatives supporting startup founders, community partners, and innovation programs across Malaysia. Oversaw collaboration with 20 ecosystem partners across Penang, Johor, Kuala Lumpur, Selangor, Sabah, and Sarawak for the successful execution of the IDEAKITA program. Coordinated startup ecosystem events, workshops, and community activations to increase founder participation and ecosystem engagement. Facilitated collaboration between startups and co-working space providers through Malaysia Digital Hub (MDH) ecosystem initiatives. Managed end-to-end operational planning including vendor coordination, logistics, registration management, hybrid event execution, and on-site troubleshooting for startup programs and ecosystem events. Provided technical support for webinars and virtual engagement sessions through Zoom, ensuring smooth stakeholder participation and presentation management. Led marketing coordination for ecosystem initiatives through digital campaigns, EDMs, stakeholder communications, event promotions, merchandise planning, and communication materials. Maintained and optimized Airtable databases involving 1,500+ stakeholder and reporting entries to improve operational tracking, engagement monitoring, and reporting efficiency.

Conducted training sessions on Website Development for GIG Worker, Social Media Marketing, Google Workspace, Designing using Canva & Facebook Ads. Developed and delivered engaging course content tailored to the needs of participants, to ensuring comprehension.

Managed digital marketing initiatives, including website development, email marketing, and social media advertising such as Facebook Ads. Coordinated training events and workshops for clients, ensuring seamless execution from planning to implementation. Designed EDM marketing materials such as posters, banners, and brochures, ensuring brand consistency and compelling messaging.

The journey officially began