Moderated crypto trading, KYC, and platform content to ensure compliance and community integrity. Planned structured strategy, created campaign content (CC), led strategy, budgeting, and post-launch analysis. Executed CRM campaigns via Push, Email, and Homepage, from ideation to post-campaign analysis. Leveraged Amplitude for data insights, improving user journey and campaign performance. Led engagement strategies that increased retention by 30% and user-generated content by 50%. Managed 1,000+ global community groups across 30+ countries, enhancing localized support. Boosted brand visibility through partnerships and social campaigns, growing followers by 40%. Improved customer satisfaction scores by 25% through targeted initiatives and feedback loops. Trained and mentored cross-regional teams (China, Turkey, Russia, Malaysia, UK), enhancing strategy, productivity and campaign delivery.

Managed X, Facebook, and Instagram accounts, delivering real-time sports updates and fan engagement. Created and published 300+ posts in 4 months, maintaining a consistent content calendar. Produced engaging multimedia content for social media and live sporting events. Increased followers by 1,000+ and boosted engagement by 150% through targeted campaigns. Provided photography coverage for national hockey and football team trainings and events. Analyzed performance metrics to optimize reach and content strategy.

The journey officially began