About me

I'm Balachandran Tanabalan, a marketing and content specialist with over *6 years of experience in digital media, advertising, and broadcasting*. 

During my tenure, I've *spearheaded content strategies and production* for major brands like *Petronas, Nestlé, and Astro,* blending creative vision with strategic execution. 

Some of my notable achievements are:

1. I worked closely with KFC's brand team for a campaign at IPG Mediabrands, which resulted in *winning the Kancil Award* and *future projects* with KFC.

2. I managed a marketing campaign for a TV series called Pasanga 2 which contributed to *10 Million views* for the series and *topped Astro’s digital performance chart* (first for a Tamil series).

I'm currently looking for new opportunities where I can contribute to impactful campaigns and generate value for companies via media and digital platform.