A high-impact Commercial and Sponsorship Leader with over 15 years of corporate leadership experience across
national and government-linked organizations. Currently heading the Marketing & Sponsorship Unit at the
Football Association of Malaysia (FAM), delivering accelerated revenue growth and record-breaking
partnerships, including securing RM2.4 million in sponsorship within two months and single-handedly acquiring
15 sponsored vehicles, five times the historical benchmark. Recognized for executing high-value negotiations,
unlocking new revenue streams, and building strategic partnerships that elevate brand and commercial
performance. Combines strong financial expertise with sharp commercial instincts to drive sustainable
organizational growth.
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