Ahmad Eqram

Available

Food & Beverage Business Development Manager 10+ years (Executive)

My Details

Based at - Malaysia, Kuala Lumpur

Origin Country - Malaysia

Gender - male

Birthdate - 08.01.1992

Degree Level - Secondary School

Degree Type - Other

Employment Status - at Berjaya Food Berhad

Open for work as:

Food & Beverage - General Manager 10+ years (Executive)

Food & Beverage - Head of Operations 10+ years (Executive)

Skill

Critical Thinking

Languages

English (EN) - Proficient

Bahasa Melayu (MY) - Native

About me

With over 15 years of experience in the Food & Beverage industry, I currently serve as a International Business Development Manager in Kuala Lumpur. My journey has been driven by a passion for identifying growth opportunities and implementing strategic initiatives that boost business performance. I thrive on critical thinking and problem-solving, skills that have been instrumental in navigating the dynamic landscape of the F&B sector.

Having completed my education at the secondary school level, I bring practical insights and a hands-on approach to my role. I am actively seeking new opportunities where I can leverage my expertise to drive business success. My commitment to excellence and a keen eye for market trends allow me to contribute effectively to any team. I am eager to connect with like-minded professionals and explore avenues where we can create impactful growth together.

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MyJobe

Malaysian Business Portal

22:11 20 Apr 2026

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My Career Timeline

Sales & Business Development - General Manager at Berjaya Food Berhad

01 Nov 2024 - Now - 1 years and 5 months

1. Led category and pricing strategy for assigned international markets, aligning assortment, pricing architecture, and promo calendar to growth and margin targets
2. Owned commercial planning and promo ROI, partnering with finance on margin management and pricing actions
3. Designed and executed seasonal campaigns end-to-end; delivered pre- / post-analyses and insights to optimize next cycles
4. Key contributor to Starbucks’ market entry in Iceland — stood up category, pricing, and operational readiness for the first store and supported a fast-following second opening
5. Managed BOM and cost builds to ensure accurate COGS and margin protection
6. Directed POS pricing setup, UAT, and vendor coordination to secure an on-time launch and flawless execution

Food & Beverage - Operations Manager at Berjaya Starbucks Coffee Company

01 Aug 2022 - 31 Oct 2024 - 2 years and 2 months

1. Owned end-to-end P&L for a multi-district portfolio, delivering sustainable sales growth and profitability
2. Built and executed annual operating plans, forecasts, and cost control plans with finance to protect margins
3. Translated performance analytics into targeted actions addressing risks and opportunities
4. Partnered with category, marketing, supply chain, and HR to land new products, campaigns, and process changes at scale
5. Served as senior operations lead on strategic and business development initiatives
6. Recruited, coached, and performance-managed District and Store Managers, strengthening succession and leadership capability
7. Drove consistent brand, service, and operating standards across the network Improved business performance through disciplined execution, cost control, and leadership alignment across the portfolio

Food & Beverage - Regional Manager at Berjaya Starbucks Coffee Company

01 May 2017 - 31 Jul 2022 - 5 years and 2 months

1. Held full P&L accountability across a multi-store district; drove sales growth and profitability
3. Operationalized category, pricing, and promotional initiatives across all stores
4. Analyzed financial and operational KPIs; built and executed corrective action plans
5. Partnered with cross-functional teams to deliver and operational results
6. Led, coached, and developed Store Managers; strengthened leadership pipeline and succession
7. Drove performance management and engagement; fostered an accountable, high-performance culture
8. Ensured consistent brand, service, and operating standards via routines and audits
9. Supported store openings, refurbishments, and continuous improvement initiatives
10. Acted as the link between regional strategy and store-level execution

Food & Beverage - Store Manager at Berjaya Starbucks Coffee Company

01 Jun 2014 - 30 Apr 2017 - 2 years and 10 months

1. Owned store P&L (sales, labor, COGS) and delivered profitable growth
2. Drove sales and margin through precise execution of category, pricing, and promotional plans
3. Managed inventory, ordering, and waste to protect availability and cost m
4. Recruited, trained, and developed high-performing teams; built succession for Shift and future Store Managers
5. Monitored KPIs and implemented action plans; upheld brand, service, safety, and hygiene standards

Food & Beverage - Supervisor at Berjaya Starbucks Coffee Company

01 Jun 2013 - 31 May 2014 - 11 months

1. Led shifts to deliver smooth operations, on-brand service, and optimal deployment
2. Managed cash integrity, handovers, and operational checklists with full accountability
3. Coached baristas on service, product knowledge, and operational discipline
4. Maintained compliance with safety, hygiene, and brand standards throughout trading hours
5. Acted as rst-line people leader, supporting the Store Manager in execution and team management
6. Developed early leadership capability through coaching, feedback, and performance support
7. Demonstrated readiness for progression through consistent results

Food & Beverage - Barista at Berjaya Starbucks Coffee Company

01 Jan 2010 - 31 May 2013 - 3 years and 4 months

1. Delivered service excellence in a high-volume retail environment
2. Prepared beverages and handled food to brand and quality standards
3. Supported daily store operations including opening/closing and cash handling
4. Built product knowledge to drive upselling and customer engagement
5. Developed strong foundations in retail operations, customer behavior, and service execution
6. Recognized for reliability and teamwork with consistent adherence to operational standards
7. Supported shift leaders during peak periods, building early leadership skills

Entered life with no experience

08 Jan 1992

The journey officially began

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