Led the creation of the blog section on the company website, contributing to layout planning, functional recommendations, and end-to-end content development.

Additionally, I led the foundational setup of Google Tag Manager and Google Analytics to strengthen data tracking and insights, while implementing SEO improvements for the company’s official website. As a result, website traffic increased significantly, consistently surpassing 1,000 visitors compared to double-digit traffic in the previous period.

Through the implementation of a structured content strategy, I significantly improved the company’s social media exposure. Prior to my involvement, content reach was largely limited to existing followers. Following the strategy rollout, overall content visibility increased substantially, with non-follower reach growing by approximately 100% across LinkedIn, Facebook, and Instagram.

Handled a range of additional responsibilities, including basic design support for marketing materials, event coordination, and ongoing SEO performance tracking and analysis.