Managed digital content planning and publishing across Instagram, Facebook, and Shopee platforms. Utilised AI tools for research, content ideation, and copywriting to support marketing strategies. Designed visual content using Canva and mobile editing apps (e.g., CapCut) to enhance brand presentation. Conducted market research and competitor analysis to optimise content direction and platform performance. Supported overall digital presence management, including coordination, updates, and engagement tracking.

Drove sales performance by delivering consultative selling and consistently supporting monthly sales targets. Provided excellent customer service to enhance brand experience and build lasting customer relationships. Collaborated with team members to ensure smooth store operations and collective achievement of sales goals.

Promoted company products and services to increase brand awareness and market exposure. Managed existing client relationships while actively developing new business opportunities. Represented the company at business platforms and events to expand visibility and outreach. Executed sales strategies and achieved assigned targets during campaigns and company events. Coordinated operational and service processes to ensure smooth client onboarding and support.

Acted as the main liaison between clients and internal teams to ensure project requirements were clearly aligned and delivered effectively. Coordinated workflows, timelines, and cross-functional collaboration to ensure smooth project execution and on-time website delivery. Maintained strong client relationships through proactive communication, after-sales support, and service follow-ups to ensure customer satisfaction. Supported the setup and development of the company’s social media presence and marketing structure. Planned and executed marketing campaigns, including video productions, cross-industry collaborations, webinar campaigns, and Facebook ad campaigns. Managed digital content publishing and campaign coordination to enhance brand visibility and lead engagement.

Improved website traffic and click-through rates through SEO enhancements, EDM campaigns, and content optimisation. Tested and implemented various digital marketing strategies to increase online engagement and visibility. Analysed competitor platforms and backend systems to identify optimisation opportunities. Supported internal system improvements by refining CRM workflows and backend processes.

Conducted customer needs analysis to recommend suitable products and applied strategic upselling techniques to maximise sales opportunities. Delivered high-quality customer service and created a positive shopping experience, building strong customer relationships and encouraging repeat purchases. Collaborated closely with team members to achieve and consistently support monthly sales targets and store performance goals.

Promoted products across F&B, skincare, and consumer electronics brands (ex. Samsung)

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