With over 15 years of experience in retail operations and store management, I support both established brands and new market entrants in building, stabilizing, and scaling their businesses—across both physical and digital channels. My work spans multi-outlet oversight, team development, operational turnaround, and market entry support, with a strong emphasis on adaptable, data-informed strategies.

I specialize in designing efficient, non-bureaucratic hiring strategies that attract capable candidates while minimizing unnecessary SOP burdens that often deter top talent. From onboarding flows to training modules, my HR approach focuses on clarity, compliance, and agility—ensuring teams are structured for performance, not paperwork.

I have collaborated with startup founders, SME owners, and international brands to craft tailored solutions for each company’s operational model, growth stage, and market environment. My scope includes SOP development, outlet setup planning, digital operations setup, task workflow design, and pre- opening execution—customized for diverse retail formats.

In the digital sphere, I support businesses in optimizing e-commerce and social selling channels with effective backend systems, CRM, order tracking, and inventory tools. By leveraging automation and customer data insights, I help teams stay lean, responsive, and customer-focused.

Whether leading retail recovery efforts, enabling remote team performance, or coordinating cross-border expansion into Malaysia, I deliver hands-on expertise rooted in operational clarity, long-term viability, and sustainable growth.