Tentang saya

I’m a Data Analyst with a foundation in sales and marketing, where I learned how real business decisions are made and how data can shape customer behaviour. I care deeply about making decisions that are accurate, informed, and grounded in evidence. I believe data isn’t just numbers; it’s clarity. It’s the difference between guessing and growing.

I’m driven to turn raw information into meaningful insights that help teams make smarter decisions, refine strategies, and achieve company goals with confidence. Whether it’s analyzing trends, visualizing performance, or uncovering hidden opportunities, I want to transform data into insights that are easy to understand and impossible to ignore. 

At MyPapillon, I used Excel (Pivot Tables) to clean, organize, and analyze marketing data, enabling data-driven decisions that improved performance. Through my analysis, I increased sales by 75%, improve yearly GMV by 99% and boosted ROAS (Return On Ads Spend) by 204%. These results were achieved by understanding customer behavior, optimizing ad spend, and focusing on high-return campaigns. I’m now strengthening my technical skills in SQL, Python, and Power BI to deliver even deeper insights and more scalable analytics.