Secret Recipe Malaysia is a leading lifestyle café chain that has gained widespread recognition for its high-quality cakes and diverse menu. Established in 1997, the brand quickly became a household name, offering a combination of delicious baked goods and a variety of Asian and Western cuisine. With a focus on quality ingredients and consistency, Secret Recipe’s cakes—especially its cheesecakes and chocolate-based desserts—are among its best-selling items.
Beyond desserts, Secret Recipe provides an extensive menu that includes pasta, local Malaysian favorites, sandwiches, and beverages, catering to a wide range of customer preferences. The company takes pride in maintaining halal certification, ensuring that its products are accessible to a diverse market.
With hundreds of outlets across Malaysia and expansions into international markets, Secret Recipe continues to grow as a trusted and beloved brand. Its commitment to innovation and customer satisfaction has helped it remain a strong player in the food and beverage industry.